IziUp 2.0: A Global Update for Marketers and E-Commerce. Turning Quizzes into a Low-Cost Lead Generator
A major update to the IziUp platform. We're turning product quizzes into low-cost lead generators: we've added seamless event forwarding to Facebook and Google, an agent dashboard for client management, and smart messaging links with pre-written text. Read on to find out what's inside!
At IziUp, we always listen carefully to feedback from market practitioners—those who drive traffic and process dozens of orders daily. You asked for more control, perfect analytics, and tools for closing clients.
We've entered development and are rolling out our most extensive platform update yet. IziUp is now more than just a widget builder, but a fully-fledged B2B lead generation engine.
Here's what's new under the hood:
🎯 1. External analytics: Your ads are now trained perfectly
No more blindly driving traffic. We've added seamless integration with Google Analytics 4, Facebook Pixel, and TikTok Pixel .
How it works: You simply paste the pixel ID into the quiz settings.
Result: The widget automatically triggers all key events (
quiz_start,quiz_step,view_item_list,Lead/generate_lead) directly from the client's browser. Advertising algorithms track every user step along the funnel, identify similar audiences, and dramatically reduce the cost per action.
💬 2. Messengers and macros: Seamless communication with the client
Conversion rates drop when customers have to dial a number or send a message themselves. We've automated this step.
Smart buttons for switching to Telegram, Viber, and WhatsApp have been added to the results screen.
The magic of pre-filling: The customer clicks the contact button, and a chat opens with a pre-written text. The system automatically pulls their answers from the quiz and the names of the selected products.
Example: "Hi! I've completed the quiz and need a [Lintratek GSM Repeater Kit]. My number is [099-XXX-XX-XX]." All the seller has to do is send the contact information! The conversion to the messenger is also recorded as a successful lead in analytics.
🏢 3. Agency Account (MCC): Manage 100+ projects from a single window
We've implemented a comprehensive role system specifically for targeters and marketing agencies.
All your clients at a glance: Manage quizzes for all your clients from a single dashboard.
Teamwork: Add assistants (juniors, farmers) and flexibly configure their access rights to specific projects.
Seamless onboarding (Hidden referral): Forget about referral links that no one clicks. Now you can create an account for a client in one click, put together a quiz, and send them ready-made access. The system will automatically assign this client to you for affiliate commission.
🧠 4. Visual logic editor and instant notifications
Business owners no longer need to create dozens of different forms.
Complex branching: Create one smart quiz for your entire product range. The user selects a category in the first step, and the system automatically guides them through the appropriate question branch.
Instant notifications in Telegram: As soon as a lead submits their contact information, the completed request with all responses is instantly sent to your private messages or CRM via Webhooks. Process orders faster than your competitors.
Ready to test new tools on your projects? Log in to your IziUp account, set up analytics, and connect messaging apps. And if you manage client traffic, welcome to the new Agency Dashboard!
