Lead Generation and Marketing

In the "Lead Generation and Marketing" section, we explore in detail how to turn cold traffic into loyal customers and increase the number of inquiries without inflating your advertising budget. In a highly competitive environment, standard contact forms and classic landing pages are rapidly losing their effectiveness. Users ignore lengthy surveys, leading to higher customer acquisition costs (CAC). Interactive marketing—implementing quizzes, tests, and surveys—is the solution.

Here you'll find proven strategies for increasing website conversion rate (CRO), reducing cost-per-click (CPC) and cost-per-lead (CPL) using gamification. We'll explain how to craft quiz questions to avoid turning off visitors, how to use microconversions to retain attention, and which triggers make users eager to leave their email address and phone number.

The articles in this section cover the entire spectrum of marketing tasks: from setting up contextual and targeted advertising with quiz landing pages to building complex email auto-funnels. You'll learn how to collect contact information, qualify leads automatically, and pass on warm, sales-ready leads to the sales team. Explore our marketing materials, implement IziUp's interactive widgets, and get 3-5 times more leads with the same traffic volume.